Sheng Siong Local Super Market

Sheng Siong Supermarket is one of the local Singapore groceries stores that is well known to most of the Singaporean. If you are tourist or foreigner coming to visit Singapore it will be an eye opening experienced to visit one of the Local Supermarket selling all the daily groceries stuff.

For those foreigner or Permanent resident working in Singapore they will be able to patronize Sheng Siong Supermarket outlet and take advantage to buy those things that is being catered for Local usage at a much cheaper and reasonable prices. The benefit of being able to buy similar products at a much cheaper price as compare to Up Market outlet being offered by Cold Storage or Market Place etc.

Sheng Siong Supermarket, “born and bred” in Singapore, was founded in 1985 by the Lim brothers (Mr Lim Hock Eng, Mr Lim Hock Chee and Mr Lim Hock Leng). Prior to that, the Lim brothers were helping out at their father’s pig farm in Punggol. As the farm was facing an over-supply situation, Mr Lim Hock Chee and his wife rented a stall at one of the now-defunct supermarket chain stores in Ang Mo Kio (BLK 122 Ang Mo Kio Ave 3) to sell chilled pork. Just when the couple managed to clear the excess stock, their store owner (the supermarket chain) ran into financial problems and put up the various stores for sale to existing tenants or other market players, including the one where Mr Lim Hock Chee and his wife were manning the pork stall.

With the government phasing out pig farms, and with seed capital from their father, Mr Lim Kim Siong, the Lim brothers took the plunge and ventured into retail business by taking over the store at BLK 122.

This becomes their first Sheng Siong store and remains operational today.

Their first outlet was opened at BLK 122 Ang Mo Kio Ave 3.

In 1988, the second Sheng Siong store was set up at BLK 539 in Bedok North (now, it has relocated to BLK 539A) and by 1995, Sheng Siong had 3 stores, with the third one at BLK 301 in Woodlands. Compared to 3 stores in the first ten years of operations, Sheng Siong’s growth was exponential in the next ten years (1996-2005), with 14 new store openings, the bulk (86%) of which came about in the last 5 years of that decade. This was despite the fact that domestic and foreign economies were not faring very well as they experienced one setback after another – the financial crisis, collapse of the dotcom era, Severe Acute Respiratory Syndrome (SARS) attack and so on. Sheng Siong had been a strong survivor in those bad times, due to the nature of its business, hard work and dedication of family members and staff, as well as the ease (including low cost) of obtaining retail spaces to do business.

After its rapid expansion, Sheng Siong began its internal corporate restructuring to keep pace with its growth. From 2007 onwards, besides continuing to open more retail stores, it embarked on a series of “makeovers” such as revamping its corporate logo, signboards and reinforced “Sheng Siong” as a household name. It also started to roll out advertising and promotions, an area untouched previously. 

In conjunction with its first-ever mega sales promotion, “The Sheng Siong Show”, a “live” television variety show, was launched in April 2007 and attracted strong viewership. This mega sales promotion was so successful that "The Sheng Siong Show" became a regular-season (mid-year and year-end) programme on national television, MediaCorp Channel 8. ( dated 2nd February 2016 , http://www.shengsiong.com.sg)

The Sheng Siong Show is being telecast live on Saturday 9pm to 10pm with many lucky draws and game for their supporters to take part whereby the participants will be able to win real cash. Each lucky winner for their 100% lucky draw program will be able to take home 100 times the value of their patronize receipts . For example if your purchased receipts was $100.50 then 100 x $100.50 will be equal to $10050.00.

Every twice weekly they may also introduce 1000 times lucky draw program whereby the lucky winner will be able to walk away with 1000 X their purchased receipt amount.

This is one way or another for Sheng Siong to attract their regular customers from going back and at the same time handling out cash to reward their customer.

Established in 1985 and listed on the Singapore Exchange in 2011, Sheng Siong Supermarket is one of Singapore’s largest retailers with over S$725 million in revenue for FY2014, and 100% principally engaged in operating the Sheng Siong Groceries Chain, in 38 locations all across Singapore as at June 2015.

Their list of daily essential and groceries stuff that that they are selling are as follows:-

Baby Needs

Beverages & Snacks

Chilled & Frozen

Fresh Food

General Merchandise

Groceries

Health & Beauty

Baking Flour

Cake Mix

Coconut Products

Rices 

Cereals

Sauce

Sea Foods

Etc

Also from time to time Sheng Siong Supermarket may offer promotions to reward their loyal customers. The example are as follows:

To reward the senior citizens for those age 60 and above they will be entitled to 3% discounts on every Wednesday.

For those who have busy lifestyle or working family, Sheng Siong also provide online groceries shopping.

You may check their Terms & Conditions online.

Some of the Sheng Siong Supermarket outlets can be located at : 

egar Supermarket 24H
Blk 547 Segar Rd #01-06 (S)670547
📞 6250 0664 - Self-Payment Kiosk
🕓 24 Hours

Teck Whye Supermarket 24H
Blk 18 Teck Whye Lane #01-95 (S)680018
📞 6875 0103
🕓 24 Hours 

Woodlands 200 Supermarket
200 Woodlands Industrial Park E7 (S)757177
📞 6365 6162 - Self-Payment Kiosk
🕓 24 Hours

Woodlands 301 Supermarket 24H
Blk 301 Woodlands St 31 #01-217 (S)730301
📞 6362 3061
🕓 24 Hours

Yishun 845 Supermarket 24H
Blk 845 Yishun St 81 #01-186 (S)760845
📞 6755 7383
🕓 24 Hours 

Chin Swee 52 Supermarket 24H
Blk 52 Chin Swee Rd #01-25 (S)160052
📞 6535 0401
🕓 24 Hours

Dawson Supermarket
85 Dawson Road 
#01-01 (S)141085
📞 6475 0386 - Self-Payment Kiosk
🕓 24 Hours

Jalan Berseh Supermarket 24H
1 Jalan Berseh 
#B1-01 New World Centre (S)209037
📞 6295 5508 - Self-Payment Kiosk
🕓 24 Hours

Bedok Central 209 Supermarket 24H
Blk 209 New Upper Changi Rd #01-631/#02-631 (S)460209
📞 6242 2824
🕓 24 Hours

Bedok North 115 Supermarket 24H
Blk 115 Bedok North Road #01-319 (S)460115
📞 6449 9073
🕓 24 Hours

Bedok Reservoir Market 24H
Blk 739A Bedok Reservoir Rd #01-01 (S)471739
📞 6447 8669
🕓 24 Hours

Geylang 301 Supermarket 24H
Blk 301 Geylang Lorong 15 #01-02 BCH Building (S) 389344
📞 6846 1766
🕓 24 Hours

Loyang Point Supermarket
Blk 258 Pasir Ris St 21 #01-333 Loyang Point Complex (S)510258
📞 6585 4751
🕓 24 Hours

Punggol Central Supermarket 24H
Blk 301 Punggol Central #01-01 (S)820301
📞 6484 6582
🕓 24 Hours

Tampines Central Supermarket
506 Tampines Central #02-361 (S)520506
📞 6636 1713
🕓 24 Hours

Ang Mo Kio 122 Supermarket 24H
Blk 122 Ang Mo Kio Ave 3 #01-1753/1755 (S)560122
📞 6454 9908
🕓 24 Hours

Bukit Batok Supermarket 24H
Blk 154A Bukit Batok West Ave 8 #01-01 (S)651154
📞 6899 0013
🕓 24 Hours

Serangoon North Supermarket 24H
19 Serangoon North Ave 5 (S)554913
📞 6481 1218
🕓 24 Hours

Clementi 720 Supermarket 24H
Blk 720 Clementi West St 2 #01-144 (S)120720
📞 6773 6212 - Self-Payment Kiosk
🕓 24 Hours

Thomson Imperial Court Supermarket
200 Upper Thomson Road #B1-01 Thomson Imperial Court (S)574424
📞 6256 5200 - Self-Payment Kiosk
🕓 7.00am - 12.00pm

Jurong SuperBowl Supermarket 24H
3 Yuan Ching Rd #01-01A/02 (S)618642
📞 6262 4166 - Self-Payment Kiosk
🕓 24 Hours

Our stores are primarily located in retail locations in the heartlands of Singapore, and designed to provide our customers with both “wet and dry” shopping options, including a wide assortment of live, fresh and chilled produce, such as seafood, meat and vegetables, in addition to processed, packaged and/or preserved food products as well as general merchandise such as toiletries and essential household products.

We have also developed a selection of house brands to offer our customers quality alternatives to national brands at substantial savings. As of April 2015, we offer over 400 products under our 10 house brands.

To support our retail operations, we have an extensive distribution network, food-processing facilities, and warehousing facilities. In May 2011, we completed construction of our new corporate headquarters and warehousing and distribution centre at Mandai Link, at an estimated cost of up to S$65 million. In March 2013, we received HACCP certification for our processing of fish, seafood, meat and vegetables from the receiving of raw materials, storage, processing, packing and transportation of finished products. Our repackaging of dried food from the receiving of raw materials, storage, repacking and transportation of finished products, as well as the receiving, storage and transportation of frozen food and fruits were also HACCP-certified.

We were awarded the inaugural Singapore Productivity Awards in October 2014, by the Singapore Business Federation. On 31 December 2014, our Group was recognised for achieving commendable performance in business excellence, and was awarded the “Singapore Quality Class” certification by SPRING Singapore, which is valid for three years from January 2015 to December 2017.

As a born-and-bred-in-Singapore enterprise selling daily necessities, we strive to continuously offer communities quality products at reasonable prices together with good service, in order to create value to our customers. We also want to be the preferred retailer in the market, starting from Singapore and then further ashore.(dated 2^nd February 2016 , http://www.shengsiong.com.sg/pages/Corporate.html)

If you're looking for marked down prices for anything edible, Sheng Siong has it all for you. They may not be comparable to the other supermarkets, but in its own right, they take pride in selling fresh edible products at an affordable price tag.

We go to Sheng Siong to get our fruits and veggies. It's relatively cheaper than elsewhere, and much convenient to do some marketing than the wet market. There may be some items that we can't find so we don't do much of our grocery shopping there.

Sheng Siong has a strong varieties /good selection of  their edibles and they keep on capitalizing on it. If they continue to improve on their other products, they might be able to compete in the same manner as their competitor /other supermarkets.

If you are one of those that is craving for clams and mussels. Then Sheng Siong may be the right place for you to buy those items at a discounted price.

A serious craving for a specific type - bucket-load - of shellfish. Whenever this happens, I avoid seafood spots like the plague because I'm just NOT willing to travel and to pay crazy amounts of money for something I can easily do it at home.

Yep, I rather get the most bang for the little buck than pretend to be a snooty foodie at some top tier restaurants. What's the point of being "great" in the kitchen if you don't use it right?

Finding the seafood section at the left side of the Sheng Siong supermarket store, I went through their selections of clams and mussels and picked up whatever that caught my eyes. The prices were ridiculously cheap and I couldn't help but realize that the quality and price is definitely a great bargain for the money we are paying. Grabbed a few kilos (about 4.5 pounds ), got home to wash and prepare, and steamed it over a base of sauvignon blanc, shallots, garlic etc.

The result was an immaculate feast for a tiny price of less than $10.

Strongly recommended to visit Sheng Siong Supermarkets outlets to see what they can offer to cover your daily necessity essential stuffs at a much reasonable price.

Happy Groceries shopping!