Every Singaporean will definitely go to NTUC FairPrice super market to buy their products which is well known for their reasonable and low prices for most of the daily essential & groceries stuff .
NTUC FairPrice super market was started in 1972 with the objective of selling food and other consumer products at reasonable prices, thus forcing profiteers to stop making unjustified price hikes. It is with this social mission to moderate the cost of living in Singapore that NTUC FairPrices values are rooted in, which it has continued to do throughout the years.
The setting up of the first NTUC FairPrice super market was timely as it helps to simmer down the effect of fears during the global food shortage and the global oil crisis brought about in 1972. Unscrupulous merchants were taking advantage of the situation by hoarding essentials and raising prices whenever they felt like it.
During the rice crisis in 2008, prices of rice skyrocketed.
Despite the price crunch, FairPrice ensured a steady supply of this staple food
and was the first to drop prices of 8 of its housebrand rice. More recently in
2011, amidst concerns of rising rice prices and high inflation, FairPrice again
announced that it would freeze prices on all FairPrice housebrand rice from
Thailand and Vietnam until the end of 2012.
Beyond this social mission of moderating the cost of living,
FairPrice also plays its part in doing good for the community. FairPrice has an
established Corporate Social Responsibility (CSR) framework to meet specific
CSR goals with regards to being a responsible retailer, providing for the
community, being a good employer and caring for the environment. Its signature
Share-A-Textbook project, for example, has recycled over 2 million textbooks
and helped needy students save on textbook expenses for almost 30 years.
FairPrice also set up the FairPrice Foundation to focus its
giving efforts to provide a better life for the community. FairPrice Foundation
focuses its giving on three strategic thrusts – the poor and needy, nation building and community bonding,
and advancing workers’
welfare. To date, FairPrice has donated more than $32 million to the community
through the Foundation.
Today, FairPrice has multiple retail formats serving the
varied needs and interests of people from all walks of life, FairPrice has kept
pace with the changing needs of its customers while remaining committed to its
social mission of moderating the cost of living. It aspires to be a preferred
employer, to moderate the cost of living in Singapore and serve the needs of
their members, the labour movement and the community.( dated 5th Feb 2016, http://stories.coop/stories/a-supermarket-for-the-people)
FairPrice
housebrand products were introduced since 1985 to offer better value and
savings to customers. Today, the sub-brands under the FairPrice housebrand
umbrella, namely FairPrice housebrand,
FairPrice Gold, FairPrice Pasar, FairPrice HomeProud and Budget, continue
providing quality products at great value to customers from all walks of life.
In July 2008, Pasar Organic was introduced to offer customers truly organic produce at affordable prices. Some of the items under their housebrand are as follows:-
Baby Needs
Beverages & Snacks
Chilled & Frozen
Fresh Food
General Merchandise
Health & Beauty
Home Care
FAIRPRICE GOLD
Beverages & Snacks
Home Care
PASAR
FairPrice
maintains a basket of 500 essential items that are competitively priced. At least 90 per cent of Everyday Low Price items are among the lowest priced in
the market. The initiative, verified through regular price surveys, underscores
our commitment to making essential items affordable for all our customers.
Some of these products are as follows:
Groceries products that the store carried are as follows:
BAKING NEEDS
Baking Flour
Cake Mix
Coconut Products
Colouring & Flavours
Jelly Powder & Mix
BREAD SPREAD
Honey & Maple Syrup
Jam & Kaya
Peanut Butter & Choc
CANNED FOOD
Canned Fruits
Canned Meat
Canned Seafood
Canned Vegetables
CEREALS
Breakfast Cereal
Hot Cereal & Oats
Dressing & Topping
Sauces
Seasoning
Vinegar
DRIED FOOD
Beans
Chinese Herbs
NOODLES
Instant Noodles
Pasta
Vermicelli
OIL
Blended Cooking Oil
Canola Oil
Corn Oil
Olive Oil
Soyabean Oil
Sunflower Oil
Vegetable Oil
RICE
White Rice
Instant Porridge
SOUPS
Asian Soup & Stock
Western Soup
SUGAR
Sugar & Substitutes
Water – all kinds of distilled waters and mineral water and
drinking water
Coffee – coffee powder, 3 in 1 instant coffee
Tea – tea leaf, 3 in 1 instant tea
Creamer
Condensed Milk
Evaporated Milk
Cordial & Juice
Choc & Malted Drinks
Soy & Organic Drinks
UHT & Packaged Milk
Energy Drinks
Carbonated Drinks
Non-Carbonated Drinks
Adult Milk Powder
SNACKS
Biscuits
Chips & Crackers
Chocolates
Dried Fruits
Jellies & Puddings
Nuts
Sweets
Cereal & Muesli Bar
To
thank our pioneers generation( Seniors of 65 years & above) for their contribution to nation-building and recognise the
important roles they continue to play in our lives today, the 15-month
"Pioneers OK!" package was launched in October 2014. Pioneers can
enjoy 3% off their purchases at FairPrice stores every Monday when they show
their Pioneer Generation Card during checkout*. There is also a designated
priority queue for pioneers at all our stores.*Pioneers must be present and
discount is valid for purchases up to S$200 per customer per day. Our staff may
request for proof of identification for verification.
LinkPoints loyalty programme was rolled out in 1999 to provide greater
value and savings to customers. Customers can use their accumulated LinkPoints
to offset their purchases instantly at FairPrice stores. Every year, more than
500,000 FairPrice members will also get attractive rebates for their purchases
2%
Discount to Seniors(age 55 & above) on Tuesdays Since 2002, FairPrice has been extending a 2%
discount to senior shoppers aged 60 years and above when they shop on
Tuesdays*. This is to provide financial relief for seniors who are no longer working and earning
an income. It also serves to encourage active seniors to shop for the family
and promotes an active lifestyle for seniors as well as family bonding. On
average, about 80,000 seniors enjoy the 2% discount every Tuesday at FairPrice
stores.*Seniors must be present and discount is valid for purchases up to S$200
per customer per day. Our staff may request for proof of identification for
verification.
Yellow Dot
Items
To help
customers stretch their dollar further, FairPrice introduced a range of “Yellow
Dot” basic items that are 20 to 25 percent cheaper than comparable top national
brands. The lowest-priced in their respective product categories, these basic
items can be identified by a yellow dot on point-of-sales materials at
FairPrice stores.
I would certainly go for the grocery shopping at NTUC FairPrice over
the other supermarkets like Cold Storage, Giant etc. Reason being as follows:
1. Convenience - You can find the various NTUC branches in
almost every neighborhood
2. It's huge
3. Wide variety
4. Quality - Fresh food
5. Good layout - Things are found easily
My family shops for groceries once every month so each time,
we tend to take up a lot of time just getting everything we need. Which is why
we choose to patronize NTUC because they have everything shelved neatly along
with their spacious layout with easy way-finding signs. These little things
help us to cut down on time wasted.
We're also always able to find the things we're looking for
at NTUC and their food quality are rated fresh!
A good one-stop for everything household.
eing environmentally-friendly, NTUC has come up with a 'Bring
your own bag' campaign on every Wednesday. Not all stores recognize the harmful
effects of excessive usage of plastic bags.
I prefer going to NTUC Finest because not only do they sell
fresh ingredients, it also provides organic food. It is so convenient for
consumers who are more health-conscious and it opens up another alternative for
consumers to choose from, should other groceries store run out of stock of
organic food.
they offer a variety of products for customers to choose from
conveniently and at affordable prices. Having said that, whenever I need to get
some groceries or snacks, I would head down to NTUC to get my pick. One of
their missions is to keep prices low for quality products, I think they have
done that well. They do offer discounts and offers here and there throughout
the year which allows you to accumulate your savings which ultimately, make you
feel good shopping with NTUC.
They offer a variety of products, especially when it comes to
fruits and vegetables, they are always so vibrant and fresh. It is especially
so when you go to the NTUC finest. NTUC Finest also provides a wider selection
of whole grains and organic products at affordable price, which is really nice
for those health-conscious people. House products are available for cheaper
alternatives where you can buy when you are on tighter budget. Only when some
products aren't available in NTUC then I would head down to Cold Storage, like
maybe a certain type of cheese or something.
For those with busy lifestyle and working family, you may choose to visit NTUC FairPrice online to buy your daily essential & groceries stuff .
Simply visit their online stores to buy and compete with home delivery. Kindly read up their terms and conditions.
The list of promotions being offer by NTUC FairPrice are as follows:
Weekly Promotions
Must Buy items
Purchase
with Purchase
New Products
Some of the NTUC FairPrice super Market outlets are located as follows:-
BUKIT
BATOK MRT10 Bukit Batok
Central ,#01-08 ,Singapore 659958.
BUKIT HO SWEE ,50 Havelock Road ,#01-755 ,Singapore 160050
BISHAN BLK 510 ,510 Bishan Street 13 ,#01-520 ,Singapore
570510
HOUGANG LIFESTYLE MALL ,90 Hougang Ave 10 ,#B1-07 Hougang
Mall ,Singapore 538766
SERANGOON BLK 152B ,152B Serangoon North Ave 1,#01-384
,Singapore 552152
TOA PAYOH A ,192 Toa Payoh Lorong 4 ,#01-670/672,Singapore
310192
WOODLANDS BLK 888 ,888 Woodlands Drive 50 ,#01-757
,Singapore 730888
YISHUN MRT ,301 Yishun Ave 2 ,#01-02 ,Yishun Mrt Station
,Singapore 769093
RIVERVALE PLAZA ,118 Rivervale Drive ,#01-08 ,Rivervale
Plaza ,Singapore 540118
RIVERVALE MALL ,11 Rivervale Cresent ,#03-01 ,Rivervale Mall
,Singapore 545082
SERANGOON CENTRAL ,253 Serangoon Central Drive,#01-241
,Singapore 550253
ANG MO KIO BLK 712 ,712 Ang Mo Kio Ave 6 ,#01-4056
,Singapore 560712
PUNGGOL DRIVE BLOCK 612 ,612 Punggol Drive ,#01-06 ,Singapore
820612
CITY SQUARE MALL ,180 Kitchener Road ,#B1-09/10 ,Singapore
208539
TOA PAYOH HDB HUB ,500 Toa Payoh Lorong 6 ,#B1-32/#01-33
,Singapore 310500
KHATIB ,849 Yishun Ring Road ,#01-3701/3703 ,Singapore
760849
YISHUN MRT ,301 Yishun Ave 2 ,#01-02 ,Yishun Mrt
Station,Singapore 769093
TAMPINES MALL ,4 Tampines Central 5 ,#B1-12 ,Tampines Mall
,Singapore 529510
BEDOK RESERVOIR ,745 Bedok Reservoir Road
,#01-3015,Singapore 470745
TANJONG PAGAR ,5 Tanjong Pagar Plaza ,#01-01 ,Singapore
81005
SHAW PLAZA ,360 Balestier Road ,#B1-01 ,Shaw Plaza
,Singapore 329783
HYPER ANG MO KIO ,53 Ang Mo Kio Ave 3 ,#B2-26 ,Ang Mo Kio
Hub ,Singapore 569933
SERANGOON VIEW ,476 Upp Serangoon View ,#02-18 ,Singapore
530476
Grocery shopping at Fairprice is highly recommended because
of its lower price than its competitors like cold storage and giant, and it is
very convenient as there are outlets at almost every corner of singapore.
Fairprice household brands are also cheaper as compare to other brands. It is advisable to flip open the
local newspapers every Thursday and Friday as they have weekly offers and
discounts
I used to think that NTUC Finest had their prices marked up . You will be surprised that Finest products are having the same prices for most of the items that both NTUC FairPrice & Finest carries. That was when I began shopping in NTUC
Finest.
I like NTUC because the of how affordable the prices are and
they have so many things to choose! You have got to keep your eyes open and look out for
sales. Sometimes they have monthly promotions. I am quite a health foodie and
it is only in NTUC that I am able to find my special peanut butter /jam that is often only available in NTUC Finest.
NTUC Finest also gives me a sense of calm that I often
experience when grocery shopping in Market place or Cold storage and their
fruits and vegetables are extremely fresh compared to Fairprice/Giant too! The
store looks a lot newer as well which adds to the shopping experience.
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